Experience
Principal PRODUCT Designer @ TEACHABLE - New York, NY
July 2019 to Current
Lead the design of learning content creation tools for online courses, including course creation, content import and drip rules and a suite of AI content generation tools.
Designed and shipped new user onboarding and product activation experiences.
SENIOR UX Designer @ Gust - New York, NY
December 2018 to July 2019
End to end design on the Gust Launch product
Designed and launched team access experience
Lead user research efforts
Promote cross team and discipline collaboration within the organization
SENIOR UX Designer @ NATIVE INSTRUMENTS - LOS ANGELES, CA
February 2018 to October 2018
Lead designer on the partner portal for Sounds.com.
Conceptualized and designed various features for Sounds.com consumer including account management experience to handle new price plans, referral program.
Utilized lean UX methodologies of iterative design based on quick iterative usability testing.
Partnered with a cross functional team to define features by leading design workshops and working within a scrum team to deliver features.
UX Designer/UX Researcher @ Ladders - New York, NY
March 2016 to October 2017
Own and lead user research and user experience design for the Ladders Recruiter product.
Work with company leadership to develop product strategy.
Ideate and develop designs based on product strategy and user research.
Create artifacts to aid product strategy and development including competitive research, conceptual models, user flows, personas, sitemaps, wireframes and prototypes.
Freelance UX Designer @ Standing Room Capital - New York, NY
November 2015 to November 2015
Conducted user research on Standing Room website through user interviews, usability testing on current site and competitive analysis of site features to form personas and product strategy.
Created swim lane user flows, user stories, annotated wireframes, paper and clickable prototypes (low, medium and high fidelity).
Conducted usability testing on prototype and iterated based on findings.
Senior Product Manager @ American Express - New York, NY
June 2014 to July 2015
Led SCRUM team to develop new capabilities within Salesforce for the OPEN Small Business Platform for 400+ Client Managers.
Led the development and user experience of digital products that enabled American Express marketers to interact with and make greater use of customer data and customer insights including a customer contact history prototype, campaign sizing application and self-service reporting tool.
Director of Business Intelligence @ Medivo Inc. - New York, NY
November 2013 to June 2014
Led the development of internal reporting and external client data deliverables.
Identified and addressed challenges in current manual processes and recommended solutions.
Product Manager @ American Express - New York, NY
January 2012 to November 2013
Developed MVP digital tool enabling American Express marketers to profile, size and target campaign population.
Delivered 4 major dashboards for Marketing partners (Amex OPEN and Consumer) using Tableau.
Data Manager @ New York University - New York, NY
April 2008 to January 2012
Led matrixed team of 2 analysts to scope, analyze and define issues of concern to end users. Creating new features and develop improvements to current processes.
Senior Associate @ PricewaterhouseCoopers Advisory Services LLC - New York, NY
2000 to 2008
Led cross-functional teams in execution of projects encompassing multiple industries for specialized data management
Education
B.S. in Finance and Information Systems Stern School of Business - New York University - New York
User Experience Design Immersive General Assembly - New York, NY
Pastry Arts Institute of Culinary Education - New York, NY
Certificate in SAS Data Mining for Marketers New York University - New York, NY
portfolio, etc.
lanadai.com // linkedin.com/in/lanadai // medium.com/@lanadai